As an EOS Implementer, I give away a lot of books, training materials, folders & even kindles to my clients. I also use books to attract new clients. And each…
Today the NZ Herald published an article, based on an interview with our Business Coach & Principal, Debra Chantry, about Digital Strategy: http://www.nzherald.co.nz/spark/news/article.cfm?c_id=1503943&objectid=11664274 It talks about one of…
From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can…
Read this article to learn how to construct your first list of keywords and to get pointers on the overall keywords strategy. How to come up an initial list of…
Personas 101 – A Quick Guide to developing marketing personas Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target…
In early January, I was privileged to be able to give a presentation at the Kickstart Workshop at The Icehouse: Debra Chantry – “KISSS your customers to get results”Keep It…
We recently presented to 54 owner-managed businesses, doing the Icehouse Owner Operator Programme. The topic was “The changing face of marketing – how to use digital and inbound marketing…
Written for The Icehouse by Debra Chantry and published here. Wow – we’re almost at the end of our journey…. I do hope you have used my tools / tips and are well…
Written for The Icehouse by Debra Chantry and published here. Welcome back! You’re now well on your way to developing a digital strategy. You know what you need to achieve…. Now it’s time…
Written for The Icehouse by Debra Chantry and published here. Last week we spent a lot of time understanding the marketplace, our competitors and developing our SWOT and key areas to work on.…