SEO – Ventell holds the number 1 Google spot for ‘Business Coach’


Business Coach
Number 1 in Google for Business Coach!

Today, whilst browsing in Incognito Mode, I noticed that we are number 1 in Google for the keyword search term ‘Business Coach’ – ahead of all the other Business Coaching organisations in New Zealand. Now we just need to work on our other key search terms such as Business Coaching, Business Mentoring and Marketing Strategies.


Good to see that we are walking the talk as Business Coaches specialising in Digital Strategies!

A life saving business…

From Stuff – 19/04/14 – An article about one of our clients – Heart Saver –

“Working with our super business coach Debra Chantry has been instrumental in helping us fill the knowledge gaps and target the areas of our business that require focus.”


Defibrillator supplier Heart Saver launched on April Fools day but the market it services is certainly no joke.

Started by Mike Mander and his wife Helen two years ago Heart Saver supplied Automated External Defibrillator (AEDs), first aid training and community education throughout New Zealand.

After being made redundant from his senior sales position in the finance sector, Mander, decided to enter a niche market where he saw a demand.

With 20 years experience as a volunteer firefighter Mander had witnessed the consequences of not having AEDs at hand.

The goal in setting up the business was to make AEDs more affordable and therefore more accessible to more New Zealanders, he said.

Heart Saver now have more than 600 clients who either leased or outright bought AEDs starting from $1895 plus GST to $2995 plus GST depending on the model.

Why did you start your own business?

We had always talked about wanting to use our combined experience to start a business together, and felt there was a real niche in the market for a specialist AED company. We also wanted to build something from scratch that we could be really proud of and passionate about.

What have been the biggest obstacles in starting up your business?

Launching the business during a recession was always going to be a big ask. There is also no legal requirement for companies to invest in AEDs, so it was tough trying to sell a product that was often seen as a nice to have as opposed to a need to a must have item.

Name one thing you’ve learnt in your business journey so far and from who?

Listen to the advice of others, learn from their experiences and don’t be single minded. Working with our super business coach Debra Chantry has been instrumental in helping us fill the knowledge gaps and target the areas of our business that require focus.

What are your business and personal goals?

Business goals are to continue to build a profitable but socially responsible company which represents great products and services that make a difference to Kiwi’s. Personal goals are to ensure a successful work life balance

Do you have any tips for budding entrepreneurs?

If you have a product or service you are passionate about, stop talking about it and get on with it.

What have you sacrificed to be an entrepreneur?

We started this business with no Plan B. I had been made redundant and Helen was a stay at home mum so there was no other form of income. I guess we sacrificed the security of a weekly wage – and time.

What would you do if you weren’t running your own business?

Looking for the next opportunity to run our own business.

What has been your biggest disappointment since you started on your journey of establishing your business?

No disappointments, just challenges.

Where is your favourite place to relax?

At home with the kids, or camping in places with no cell phone coverage.

– © Fairfax NZ News

Why use a Business Coach?

I have a few articles that I have come across that I quite like, that explain why you might want to use a Business Coach or a Business Mentor.

I did not write these, but in general I agree with what they say. The only thing I would disagree with, is that I believe that face to face Business Coaching is essential along the journey. Many meetings can be help over the phone or via Skype, but I personally get more out of the face to face Business Coaching / Business Mentoring Sessions.

Debra Chantry – Business Coach – Ventell

Why use a business coach?

Why does someone who is already doing great use a business coach?


  • To create more excitement, joy and fulfillment in your life and business by continually moving forward.
  • To set and achieve more challenging and rewarding goals.
  • To focus on other personal areas you would like to enjoy more.
  • To work on letting go of areas in your business and life you are tolerating.
  • To work for something you really want.


What else can business coaching do for you?


  • Improve skills
  • Plan, discuss and problem solve
  • Improve client development
  • Reach challenging goals
  • Improve delegation skills
  • Defeat procrastination
  • Achieve balance between work and personal life
  • Clarify goals and values
  • Improve business relationships

What goes on during a coaching session?

You come up with good ideas to move forward in your business. You are the focus. Your business coach listens and asks good questions. Examination of your situation and options takes place during a confidential one-half hour to two hour telephone coaching session. You have an opportunity to examine situations that are hampering your ability to move forward with the intent of ultimately moving forward. Acknowledgment of you and encouragement of your abilities occurs. Challenges to help you stretch beyond your self-imposed limits are made. Requests for homework are made of you. You will be supported in your decisions and your actions to carry out your goals.

Business coaching enables busy, successful people to effectively develop and take charge of their practice and career.

What about location?

It doesn’t matter where you live or work. Business coaching sessions are normally conducted over the telephone at pre-arranged times.

What happens as soon as you hire a coach?

You set goals you might not have set without a coach.

You take yourself seriously – you want to get value for your investment of time and money.

Your motivation level increases dramatically.


Why use a Business Coach or Executive Coach?


At first glance, it might seem as if only a struggling business would hire the services of a professional business coach. But a business coach can do a great deal for even a successful business or individual seeking the skills with which to meet their career goals. If you’re the owner of a business and you’ve found yourself wondering how to expand your business or make it more profitable, hiring a business coach is a step toward identifying and achieving your business goals.


Think of a business coach as a mentor-for-hire they’re not “consultants” in the traditional sense, because they have no interest in firing employees, cutting costs and improving your bottom line. A business coach is an advisor who’ll work with you to identify your strengths and weaknesses, help you set achievable goals and teach you how to track your progress, and motivate you to make the very best of your business based on your own needs.


If you were a professional athlete who already had the skills needed to play your sport but wanted to get better at your game, you’d hire a coach. He’d work with you behind the scenes to help you become stronger and more focused, making you a better player. A business coach will do the same thing for your business, using their experience and knowledge to help you find solutions that will help you fulfill your potential. They act as a friend and advisor, looking at your business with an unbiased eye and guiding you in everything from time management to employee conflict resolution.


You may be surprised to discover that business coaches can be surprisingly affordable, particularly when weighed against the financial benefits of their expert advice. For as little as a few hundred dollars per month, a professional business coach can help you to increase your business’s productivity, profitability, customer service satisfaction, employee morale and management turnover. With many coaches operating via e-mail and fax, you may not even have to be in the same city as your coach but they’re just a phone call away with advice when you need it.


A business coach can be your secret weapon in expanding your business or making your career flourish, whether you need advice on web sire design, create marketing strategies or help in learning the skills to set effective goals. Consider hiring a business coach as a positive step towards reaching your full business potential. As a behind-the-scenes advisor, your business coach can help you earn more money, operate your business more smoothly, or become a more effective leader.

Why you & your business need a Business Coach or Business Mentor?


Steve Jobs had Bill Campbell.


Jodie Foster leaned on Robert De Niro.


Andy Murray has Ivan Lendl.


High performers in any field typically have a coach or mentor. A great coach provides you with the benefit of their experience and asks more questions than they answer. They force you to think about your business in ways that you wouldn’t do on your own.


Your business sensei is also the person you go to for perspective at a point of crisis – just like Mandy & Brent Manning did back in 2010.


The Mannings had recently started Arkansas-based NWA Towing & Recovery Inc. and their worst nightmare had just come true. They had invested $50,000 to get into the tow truck business without any prior knowledge of the industry, and their only employee – the person who knew about towing cars -had just quit.


The Mannings turned to Barbara and Chris Taylor of Synergy Business Services (full disclosure: Barbara Taylor is a licensee of The Sellability Score, our company’s software), a husband-and-wife business brokerage team, to try and sell the towing company and recover some of their upfront investment.


Barbara Taylor’s assessment was blunt: “You’re never going to sell this business. Anyone can spend $50,000, buy a truck, and call themselves a towing company.”


But Taylor’s said the Mannings could learn to build a valuable enterprise out of their fledgling business, and she offered to coach them.


An Outsider’s Perspective


Taylor admitted she knew nothing about the towing industry. She did know plenty about business, having started a few of her own, including business broker Synergy.


As an outsider, Taylor held the stereotype of the typical tow truck driver: a greasy, aggressive, overweight guy who had not seen the sharp edge of a razor blade in weeks. Taylor’s first recommendation was to differentiate NWA by focusing on the appearance of the tow truck operators.


The Mannings set about hiring drivers who would follow Taylor’s strict rules around appearance. They insisted that drivers show up for work in a tidy uniform with their name clearly displayed on the front. Drivers needed to be clean-shaven and the trucks needed to remain immaculate, inside and out. If customers rode in the truck’s cab, they were offered a bottle of spring water.


If Taylor had been a towing industry veteran, these things might not have mattered to her. But because she was looking at the towing business from the outside, she was able to see the opportunity that beckoned.


Next, Taylor suggested that the Mannings join the Chamber of Commerce and the Better Business Bureau and build a Facebook fan page. She asked why tow truck drivers insist on being paid in cash, and recommended that the Manning’s start accepting credit cards.


“The towing business was stuck in the year 1988,” says Mandy Manning, “and Barbara helped us see how we could bring it up to the year 2013.”


The results have been impressive: revenue has grown from $35,000 in 2010 to an estimated $450,000 in 2013. NWA just won a five-year contract to handle the towing for the entire city of Fayetteville, Arkansas, which the Mannings estimate will be worth as much as a million dollars a year in revenue.


The greats from all walks of life use a coach to get even better. But don’t obsess over finding a mentor from your own industry. Sometimes the very best coaches know nothing about your industry. It is their status as an outsider that makes their perspective so valuable.


In the seventeenth century, the French statesman Cardinal Richelieu relied heavily on the advice of Father François Leclerc du Tremblay, known as France’s éminence grise for his gray monk’s habit. Like the famous cardinal, today’s business leaders have their gray eminences. But these advisers aren’t monks bound by a vow of poverty. They’re usually called executive coaches, and they can earn up to $3,500 an hour.


To understand what they do to merit that money, HBR conducted a survey of 140 leading coaches and invited five experts to comment on the findings. As you’ll see, the commentators have conflicting views about where the field is going—and ought to go—reflecting the contradictions that surfaced among the respondents. Commentators and coaches alike felt that the bar needs to be raised in various areas for the industry to mature, but there was no consensus on how that could be done. They did generally agree, however, that the reasons companies engage coaches have changed. Ten years ago, most companies engaged a coach to help fix toxic behavior at the top. Today, most coaching is about developing the capabilities of high-potential performers. As a result of this broader mission, there’s a lot more fuzziness around such issues as how coaches define the scope of engagements, how they measure and report on progress, and the credentials a company should use to select a coach.


The Survey Methodology and Respondents

Do companies and executives get value from their coaches? When we asked coaches to explain the healthy growth of their industry, they said that clients keep coming back because “coaching works.” Yet the survey results also suggest that the industry is fraught with conflicts of interest, blurry lines between what is the province of coaches and what should be left to mental health professionals, and sketchy mechanisms for monitoring the effectiveness of a coaching engagement.


Bottom line: Coaching as a business tool continues to gain legitimacy, but the fundamentals of the industry are still in flux. In this market, as in so many others today, the old saw still applies: Buyer beware!





KISSS your customers – Keep it Simple SEO & Social Media

In early January, I was privileged to be able to give a presentation at the Kickstart Workshop at The Icehouse:

Debra Chantry – “KISSS your customers to get results”Keep It Simple SEO & Social Media!How does your website perform for the search terms that your customers are using? Do you have a Facebook, Linked In, Pinterest or Instagram account and don’t know what to do with it? Debra will take you through the basics of SEO & Social Media, to improve your inbound marketing. Get your customers touched in the right ways and have them coming back time and time again.


Here is a link to the presentation:

KISSS your customers – Keep it SImple SEO (Search Engine Optimisation) & Social Media

Operations Superstar required

One of our clients is looking for an Operations Superstar… interested? Read more and apply below…
Exporter of premium dairy based nutritional products to the world requires an Operations Superstar!


  • – Would you love a varied, stimulating and sometimes demanding day?
  • – Do you have a can-do attitude and can you ‘manage the lot’?
  • – Do you have Logistics, Accounts or Export administration skills?


Essential to have 1 of these skills, really good to have 2 of them, and fantastic to have all 3!


We want an experienced Administrator who will hit the ground running with exceptional attention to detail and awesome multi-tasking abilities.
What will you be doing? This is a busy role encompassing many different aspects – we need to keep you interested!  To name a few: Manage our accounts administration in conjunction with the Financial Controller; manage shipping, logistics and export documentation; oversee the daily running of our Albany based office.


What are we looking for?  You will be an extraordinary and all round superstar who is not afraid of work, is highly organized, has a multi-tasking mindset, great communication skills, exceptional attention to detail, and importantly, a team player – we are a small team who thrives under pressure, are deadline driven, and will roll up our sleeves to help each other to achieve our goals.


What’s in it for you? No day will be the same!  The opportunity to work with some fantastic people in a fast paced and constantly changing environment in an interesting industry, for a growing and dynamic company  – a true role of variety.


Please email your CV and covering letter to before Friday 11th October 2013.

Executive Assistant Extraordinaire… with room to grow!

One of our clients has a new role that they are looking to fill… Read more & apply below:

Executive Assistant Extraordinaire… with room to grow!

We are looking outside the square for this role – you may have skills and talents gained in a military, events management, broadcasting, film/ production environment – all of which would be easily transferable into our world.

We are a visionary, boutique FMCG exporter looking for a talented, passionate, committed individual with an entrepreneurial spirit, to join our small team in a critical support role to our CEO and Group Managing Director.

Ours is an innovative, dynamic and constantly changing environment and we would like to hear from you if you have:

  • – sensational organisational and project management expertise
  • – highly evolved communication skills
  • – exceptional attention to detail
  • – outstanding ability to engage with both customers and suppliers
  • – a strong ‘can do’, roll your sleeves up work ethic
  • – tenacity and patience in bucket loads
  • – strong multi-tasking skills, are deadline driven and thrive working under pressure


We are passionate about developing and delivering quality, premium nutritional products to consumers around the world. Our customers value us because we are uncompromising in placing quality at the forefront of everything we do and restless in our pursuit of innovation and improvement. We are looking for an individual who will fit seamlessly into our small team and help us continue to create real value for our stakeholders in every interaction.

In return, you can expect an exciting working environment with likeminded people and the chance to bring your exceptional talents to life in a growing, dynamic business.

If you’re interested in joining our team, please email your CV with a cover letter to:

Growing businesses profitably leads to accolades – our clients win!

What makes Ventell such a successful business coaching business?  Great clients!

Ventell clients have set the bar high with their focus on outstanding innovation and business being recognised in recent awards.


The New Zealand Innovators Awards celebrate kiwi innovation in product and service ventures and we are proud to congratulate Swipedon and Rest in Pets as finalists in 4 categories.


Swipedon have bought access management into today’s environment with an iPad App which has been recognised in the Innovation in ICT, Export Innovator of the Year and Emerging New Zealand Innovator categories.


Rest in Pets, a company who make the death of your child’s beloved pet a memorable and positive experience have been selected as a finalist in the Marketing and Communications category.  They have achieved this by Debra to insert a sentence.


The Westpac Auckland Business Awards 2013 bought to you by Auckland Tourism, Events and Economic Development (ATEED) and Auckland Chamber of Commerce celebrate business success and finalists enjoy the brand profiling the media coverage and endorsements these awards provide.


Heart Saver NZ are finalists in the Best Emerging Business of the Year (West).  This company, with a focus on customers and community deserve this recognition and we are proud to be working with Mike Mander and his team to achieve the goals he has set.


The ANZ Flying Start Business Plan Competition gave a whopping $58,000 package to the Supreme Winner.  Regional winners include our very own Logajob who took out the Taranaki prize with their business plan.

Logajob, a directory service for tradesmen provide an inexpensive, lead generation platform for tradesman to list their services while customers simply post their job requirements and wait for the quotes to come in.  Feedback, a rating system and security for both the tradesman and the customer are standout aspects of this service.




10 Top Business Growth Takeaways

In the October Issue of NZ Business Magazine, Deborah Lee Marlow shared her thoughts on what Kiwi Businesses need to do to be successful.


Here are her Top 10 Business Growth Takeways – We think number 6 is particularly important – Have a board of Advisors or an Advisory Board from the outset!


1. Be prepared to work from ‘five-to-nine’, not
2. Know your market and customers – if
customers leave you, find out why! And know
your competition.
3. Have a clear vision about how you want to
exit your business. Each type of exit (sale,
IPO, succession, etc) requires a different
business building strategy.
4. Set up your company carefully – don’t
download generic documents from websites.
5. Contact the most successful people in your
business sector, invite them for a coffee, and
6. Establish a Board of Advisors from the outset;
“people you don’t know, but who know more
than you”. “Be the stupidest person in the
room” and keep them around you.
7. Have enough money to build your business.
Remember it takes 25 to 30 percent more
money than you think you need.
8. Avoid 50/50 partnerships – (nothing in life is
50/50) always stay in control of your company,
especially when investors come knocking.
9. Keep your sense of humour. Be passionate
and driven about your business. “Do what
you love and money will come”.
10. Know when it’s over before the fat lady sings.
“If your business is failing, manage the exit,
and get out while you still own your home.
Failure IS a part of the learning process. Just
do not go to the edge and fall, but rather
climb down carefully,” warns Deborah. “I’ve
experienced the shame of bankruptcy. I never
thought I would fail.
“To fail publicly like I did, in front of
everybody I knew and loved – to have lost it
all, including my A1 credit rating – humiliating.
You only need one big failure to make you
think real smart next time. There’s no one
more motivated to rebuild a great success
then someone whose had it and lost it.
“I was pretty motivated, so I picked myself
up, dusted off my knees, got back in the
saddle, learned my lessons and rebuilt my
fortune…as you do.”


Here is a link to the full article in NZ Business Magazine –

Inbound marketing…. what is it? How can my business use it to get results?

We recently presented to 54 owner-managed businesses, doing the Icehouse Owner Operator Programme.


The topic was “The changing face of marketing – how to use digital and inbound marketing to get results for your business”.


Here is what Debra presented to the workshop – Digital & Inbound Marketing Workshop – OOP.


Debra is a Business Coach and EiR (Executive in Residence) at The Icehouse.

Presentation & Offer to Auckland Puketepapa Businesses

On Tuesday 17th September, Debra Chantry gave a presentation to businesses in the Auckland Puketepapa region.


The presentation was on DIgital Marketing – and simple strategies to achieve results. The full presentation is here:


Presentation – Auckland Puketapapa Board (original)


This can be read in conjunction with my articles for The Icehouse, to develop a full digital marketing strategy for your business:


How to write a digital marketing strategy that gets results.


A Special Offer to grow your business profitably!


As an offer to those who attended the presentation, I will offer a 3 month coaching programme at 50% off the normal price.

For $685 per month + GST we will run a  3 month ‘one-on-one’ business coaching programme that provides you with the tools & the motivation to deliver profitable growth for your business by establishing:

• Your Marketing Goals & KPIs
• Your Strategic Plan for achieving these goals
• An achievable Sales & Marketing Plan – identifying your target market, their pain point & your opportunities
• A working plan that covers Actions, Communications & Accountability

What do we provide?

• Marketing planning tools, templates & guidance to complete the plans
• Guidance to develop KPIs, systems & processes into your business
• Coaching to hold you accountable for achieving KPIs

The programme includes:

• Initial 4 hour consultation – to understand the business & its challenges / opportunities
• 1½ hour face to face meeting fortnightly over 3 months
• Final 2 hour session to close the programme.

Your Commitment:

• Quarterly ½ day sessions
• 1½ hour face to face meeting fortnightly
• 3-5 hours per week to develop the plans, KPIs, systems & processes


Just Email Us if you would like to take advantage of this offer.


Terms & Conditions:

  • Coaching will start in November 2013
  • Coaching must be completed by February 2014