13 ways to make your customers’ day
From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can…
13 ways to make your customers’ day
Developing a keyword strategy
Read this article to learn how to construct your first list of keywords and to get pointers on the overall keywords strategy. How to come up an initial list of…
Personas 101
Personas 101 – A Quick Guide to developing marketing personas Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target…
The ultimate F-word: Why failure can be good
Written by Amy Hamilton-Chadick for Westpac Red News. Read the original article here. Failure: For business owners, it’s the ultimate F-word. We don’t like to say it, or think about…