How to use Social Media to have customers coming to you rather than the competition
Which social media should I use to increase my sales & how?
Debra Chantry, our Principal gave the following presentation to approx. 300 Residential Real Estate Agents at the REINZ National Conference 2015.
This is a link to the full presentation, with notes on each of the pages.
Client Relations | Operations
- Great role with plenty variety and client contact
- Fast-paced environment, friendly team and fabulous office environment in Parnell
- 30 hours per week worked over 5 days (with possibility to increase if desirable)
Who we’re looking forIdeally you’ll have a background as an administrator, PA or office/practice manager with some knowledge of marketing communications. You’ll have excellent communications and organisational skills with a strong attention to detail and the ability to multi-task. You’ll have a great knack of following up on tasks and gently pushing everyone along in order to get things delivered on time. Happy to take on whatever is required at the time and not afraid to improve processes along the way, you’ll enjoy the variety and challenge this role offers.
What you can expect in a day’s workThe role has two key elements- administration and marketing support. Here are some of the tasks you might complete in a typical day.
- Proposal writing from Principal’s notes
- Sending out client letters
- Loading jobs and preparing invoices from Workflowmax
- Setting up meetings with clients
- Monthly invoicing using Xero
- Setting up and sending e-newletters using Mailchimp
- Website reports for clients
- Maintaining the Ventell website, updating content and posts on relevant social media sites
- Project managing the team to get their WIP updates and blog articles in on time
How to come up an initial list of keywordsWhen you first start brainstorming keywords, it can be difficult to know where to begin. Your keywords strategy will evolve over time as you research various long-tail keywords, but here are a few questions that can help get you started:
- What products or services do you offer? Come up with an initial list of the products or services that you offer to your leads and customers. Try to focus on long-tail keywords over broad keywords. If your company sells shoes, you should create a list of keywords that includes all the different types of shoes you sell. It’s the difference between “shoes” and “nike red running sneakers.”
- What problems do your leads have that your company can help solve? Create a list of keyword phrases that matches the problems for which potential leads search for solutions. If your company sells iPhone cases that make an iPhone waterproof, your leads would probably be searching using keyword phrases like “Waterproof cases for iPhone” or “How do I waterproof my iPhone?”
- How would you describe your business to someone who has never heard of your company? Leads might not know all the industry keywords for your products or services. They will instead try searching using keywords that they are familiar with. Also keep in mind that various keywords may vary in different parts of the world. For example, the terms that describe what your company does can vary by region. What is “pop” in one part of the world might be “soda” or “cola” in another part of the world.
- What common questions do your leads ask? When you read through the blog user guide, you’ll learn that answering your lead’s most common questions in blog posts is a great way to produce quality blog content. Any of your salespeople should be able to tell you what questions their leads ask. Once you identify what these questions are, create a list of keywords that match all the different ways these questions can be asked. Leads typically have questions about what your products or services cost, what features they have, how they can purchase them and what support your company offers.
Additional tips for generating keywordsBelow are a few more tips for generating an initial list of keywords:
- You want your keywords to be what people are searching for; therefore, you shouldn’t just focus on adding keywords that you think search engines will find easily (ie the exact name of your business). Think about how you would search for your own business. Also, come up with some keywords that you think someone who doesn’t know your product would search. Someone wouldn’t necessarily know to search for “Lyric snowboard 142” but they would search for “best affordable snowboards” if they were interested in buying a snowboard.
- Make sure that your keywords are relevant to your content. People will read the keywords in a search and then determine whether they want to read the article, website, etc. You wouldn’t want to mislead visitors and give them a false idea of your topic.
- Have a strategy for your branding so that you can focus your keywords in the same direction. For example, if you constantly describe your business using different terminology on your site, your keywords will be less consistent. Consistency in your language on your site can help your site rank for keywords that you repeatedly use in your content.
- When coming up with long-tail keywords (see this article for an explanation of the different types of keywords), be specific to your company’s products or services. You should also have some location-based keywords. For instance, instead of “bakery” you could use “cupcake shop Savannah GA.”
ORIGINAL ARTICLE: NZ Herald – Motoring
Debra Chantry, Icehouse business coach and executive in residence, tells Donna McIntyre about her passion for sports cars.
What do you drive?
I have a Porsche 3.2L. Through most of my adult life I’ve had company cars but when I moved to New Zealand 16 years ago I got the chance for my first car for myself. I started off by buying a Eunos Roadster (MX-5) V special series and over time moved into a BMW Z3 and now the Porsche Boxster S 3.2L. I am looking to upgrade to a 911 later this year. Convertible sports cars are a lot of fun to drive. I do a lot of travelling with work. My car is like my office and, for me, it’s important to get the roof down and get a bit of sunshine and fresh air between appointments.
Main consideration when buying a car?
I like a fairly decent-sized engine, definitely the convertibleness of it, good handling and I like the little luxuries like the leather seats, heated seats and speakers.
Your dream car …
Ever since I was really tiny I have loved Ferraris and I had a picture of a Ferrari 308 GTB convertible on my wall as a kid and that was my dream, to have a convertible.
It’s a different type of Ferrari now … the F430 spider, although I have to say I’m quite liking the California as well.
Favourite car colour?
I love black and, even though Ferraris are classically red, I would go for metallic black.
Who taught you to drive?
I was taught to drive over in the UK and failed my driving test three times before I actually passed it. I think my mum gave me a couple of lessons and then she got me a driving instructor.
Manual or automatic?
Manual. My current car is automatic and that is the one thing I don’t like about it, I would prefer manual. I have got the Tiptronic on the Porsche and you can use that and that’s fun in itself but I like the feel of a gear stick in your hand and having something to do with your feet with the clutch.
Most memorable road trip?
It wasn’t in a convertible, unfortunately, but we went around the South Island backpacking for two weeks and we did every single adventure activity there was to do, and that was in a four wheel drive. New Zealand is a stunning country.
What do you listen to?
I listen mostly to ZM and occasionally to talkback radio and sometime I listen to e-books on CDs.
What’s a great day trip out of Auckland?
Out to Piha is such a fun drive. The Porsche needs to have space to go.
Do you judge people by what they drive?
I don’t think so – I judge them by their driving.
Would you rather drive in Auckland or take public transport?
It has always appealed to me to catch a ferry into work, to have a cup of coffee and catch up on the newspaper. But I like driving and the freedom the car brings to you. I grew up in the UK and lived in Australia and think our public transport just doesn’t cut the mustard.
Who else is allowed to drive your car?
My partner. My 15-year-old stepson has asked me if he can drive my car when he passes his driving tests – he reckons it will be a way to make new friends and girlfriends.
Do you have a special number plate?
When I bought my first real car, I bought the number plate IV FUN. I bought it on the understanding it was Roman numeral “4 fun” but a lot of people think it is “intravenous fun” or “I have fun” which are perfectly appropriate for a convertible car.
By Donna McIntyre
When I heard Wendyl was coming to The Icehouse, I was quite excited – I have to admit that I do enjoy reading her articles in the NZ Herald.
So, when I heard that I was going to be her lead Business Coach, you could barely contain me!
Dan & I spent some time with Wendyl & Daniel and got to know her business and immediately we could see opportunities.
We did our first business strategy and planning session and now we’re into the good stuff – the ‘low hanging fruit’ that can often make quite a difference to a business, almost immediately.
Next steps will be developing a business plan with some measurable success indicators… it’s all designed to help businesses grow profitably 🙂
Debra Chantry – Business Coach and EiR at The Icehouse.
Read the original article here: http://www.theicehouse.co.nz/wendyl-nissen-and-the-icehouse-part-1-a-confident-start/
Wendyl Nissen and The Icehouse Part 1: A Confident Start
Written by Wendyl Nissen
When it comes to trust, I always like to take the advice of close friends. Which is why I found myself emailing The Icehouse the morning after having dinner with a friend who had turned his life, and business, around after the advice and mentoring he received from them.
My business, making and selling natural cleaning and beauty products, was nothing like his but I recognised a similar need. We both desperately needed someone to tell us what to do.
As a former magazine editor I was very good at telling other people what to do, but with Wendyl’s Green Goddess I had no experience of running a small manufacturing and retail business. I had grown the business with my husband and son organically over three years and, rather surprisingly, it was doing okay.
It had no debt, was covering its bills and staff costs and had a good, strong brand. But as my son, Daniel Ellison, who manages the business said: “we’re a start-up stuck in start-up.”
We had a lovely family-run business, with a strong following and good sales but we both felt it needed a kick along to get to the next level and start showing a better profit.
From the first meeting we had with Mike Stokes, Director of Sales & Marketing at The Icehouse, I knew we had come to the right place. He had the unique ability to draw from Daniel and I the information he needed to match us with the right mentors and to find out what our business needed in terms of advice and information.
We both left that first meeting feeling like a big weight had been lifted off our shoulders. We looked at each other, mother and son, and grinned from ear to ear.
“Well that feels better,” I said.
When we met our mentors Debra Chantry and Dan Meiklejohn we felt we were not only in safe hands, but professional and very knowledgeable ones. We learned a lot about ourselves, the misconceptions we had about our business, the systems we needed to set up and before long we were being firmly marshalled into making some changes for the better.
At this stage we are working on the “low hanging fruit” as Debra calls it but we are already noticing changes in our bottom line and can’t quite believe it has happened so quickly.
We have bigger challenges to come, including borrowing some money for the first time ever, which freaks us out. But with The Icehouse at our side, we know that money will be invested in the right areas and we trust their advice to make sure that, correctly spent, it will give us a return.
We have never felt this confident about our business and we feel a new energy and enthusiasm for the business which is now simply called Wendyl’s with a new website and product design being rolled out over the next few months.
We have an exciting and busy year ahead at Wendyl’s but I have a feeling my accountant will be telling me that 2014 was the year Wendyl’s came alive.