Better Business, Better Life – Issue 127

2. Caring for Your People 

EOS emphasises having the right people in the right seats. But beyond just fit, it’s about genuinely caring for your team. When employees feel valued & understood, they’re more engaged, more productive, & more likely to put love into their work. 

3. Customer-Centric Approach 

Putting love in it means going beyond transactions. With EOS, businesses focus on understanding & solving customer issues, ensuring that every touchpoint is infused with care & consideration. This builds stronger relationships & loyalty. 

4. Passion-Driven Innovation 

Love fuels creativity. When leaders are passionate about their vision, it inspires innovation. EOS gives them the tools to remove distractions, allowing them to focus on what they truly love – whether it’s product development, building partnerships, or creating memorable customer experiences. 

5. Building a Legacy 

Finally, love in business is about legacy. It’s not just about short-term wins but creating something that lasts. EOS helps businesses build structures & systems that ensure sustainability, enabling them to leave a lasting positive impact on their community & industry. 

In essence, putting the love in it means leading with heart, prioritising what truly matters, & ensuring that every action, decision, & interaction is aligned with the greater good of the business & those it serves. 

So the first part to putting the love back in it is making sure that you are all clearly aligned around the long-term goals & your core values & making decisions based on this. 

How does this all play out in real life? 

An advertising agency was experiencing rapid growth, winning new clients left & right. However, with the pace of their expansion, they struggled with consistency in their work & the culture was starting to fray. They had a talented team & great creative ideas, but without a clear long-term direction, they were spread thin & losing focus. 

When they implemented EOS, the leadership team realised they needed to get everyone aligned around a strong, shared vision. They took the time to nail down their 10-year Target – a bold goal that would drive their decisions & inspire their team. They also revisited their core values, ensuring they resonated with the entire business & reflected what truly mattered to them. 

With these in place, the agency became laser-focused. The 10-Year Target gave them a clear destination, helping them prioritise the right clients, projects, & growth opportunities.  

Their core values became the guiding principles for hiring, decision-making, & client relationships, ensuring everyone in the agency was rowing in the same direction. 

As a result, not only did the agency maintain its rapid growth, but it also became more intentional & strategic. Their work quality improved, their culture strengthened, & they attracted even more of the right kind of clients – those who aligned with their values & long-term vision. The focus they gained through EOS allowed them to scale with purpose, making their success sustainable & even more significant. 

And how do we, as business owners, get back to doing what we love? 

Let me tell you about one of my clients – a manufacturer & service provider. 

They had a Visionary who was tied up in the weeds – overseeing installations, managing sales teams, & resolving customer issues. They found themselves stuck in tasks that didn’t inspire them, losing sight of their true passion for innovation & strategic growth. 

When the company implemented EOS, the Visionary finally saw a clear path to let go. The accountability chart helped define clear roles, with the Integrator taking charge of daily operations & managing the team. This freed the Visionary to focus on new product development, partnerships & market expansion – areas that truly excited them. 

With the EOS tools, such as the Level 10 Meetings and Scorecards, the Visionary no longer needed to worry about the operational details. The structure allowed them to step back, confident that the leadership team had everything under control. As a result, the business grew, and the Visionary was back to doing what they loved – driving the company’s future vision & fostering innovation in their industry. 

So, there are a few ways – I have many more stories I can tell, but hopefully, this inspires you to take action. 

If you’d like to learn more about EOS, just hit REPLY to this email  – it comes directly to me. 

PS: Picture of Gino, just to grab your attention – but I can tell you that there is a lot of love in this man… I’m always working on getting him to come on my podcast to tell us all about his latest book, Shine!